To support new bakery establishment, Hanapan Bakery requires a compelling and consistent visual identity to establish a strong brand presence. The aim is to present an appealing visual impression targeting a stylish, middle-income demographic. This comprehensive visual identity project encompasses logo design, t-shirt design, menu design, and banner design. The Hanapan Bakery Visual Identity will evoke a warm, inviting, and delightful impression, perfectly complementing a bakery that offers soft, delicious, yet affordable bread.